10 Best Practices for Leveraging a Virtual Event
Article from Target Marketing by Joerg Rathenberg
From the article: "While more cost-effective than physical marketing events, a virtual event offers another huge advantage for the marketer who is hosting: detailed attendee information. As opposed to physical events, where often the only lead data consists of business card content, a virtual event enables marketers to track and evaluate every move of each attendee within the environment, resulting in highly qualified sales leads."
This article gives tips on how to leverage a virtual event for the best results.